Building an effective site without information is hard. Truly hard. Like doing a tightrope walk blindfolded, it is conceivable—yet it's way simpler with the lights on.
Enter Google Analytics.
Google Analytics turns on your site's figurative lights to uncover who's meeting it, how they're discovering it, and what they're doing there. You would then be able to utilize this information to unhesitatingly place one foot before the other to work on your site.
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