Videos are redefining the marketing strategies of all companies. With the increase in users of video content, conversion rates have increased and videos are a crucial part of the marketing strategy. From doodle videos to animated videos, companies are using them comprehensively to engage users and attract them.
93% of marketers believe that video marketing is a vital part of their digital marketing strategy. While 84% of video marketers say that video has helped them generate leads.
There is no doubt that videos are the best-selling material.
Especially for e-commerce companies. To explain the various features of the product, you have a great option to put everything in it. As a reader, nobody wants to read longer texts. Is not true? Would you like to read 1000 words of text or watch a 2-3 minute video?
Well, you already know the answer is Video. It is easy, explanatory and reveals more details about the product.
We have tried to decode the essential elements of a great video. Here are the most common traits found in all of them.
Tell a story: Creating videos these days is very easy. You can produce multiple videos for your eCommerce business, but there is no point in creating videos that don't tell a story. The most effective video for ecommerce marketing must be branded. The central idea of the product should be your product or service. Simply creating a 360 degree rotating video of the product is not enough. Marketing videos should tell a story about your brand or product. A great marketing video is made with high-quality illustrations and storyboards. To achieve this quality, you can work with one of the best video production companies for ecommerce videos.
Keep it short: let's face it, your customers are busy. They don't have time to spend their long hours telling video stories. Create a short video that clearly communicates your brand value message to your customers. Put benefits over features and make sure you don't spread out the pieces. While you have a lot to tell, find out what your customer wants to hear and see.
Don't sound robotic: The main goal of making videos for marketing eCommerce is to engage humans and not bots. The texts and images that explain the product are not as effective as the videos. The emotion portrayed in the videos touches the lives of customers, connecting them with the brand. So when they see the product on a website, they immediately resonate with it and increase their chances of getting one more customer.
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